By Ana Sofia Elias, Rosalind Gill, Christina Scharff
This quantity ways questions about gender and the politics of visual appeal from a brand new viewpoint via constructing the inspiration of aesthetic labour. Bringing jointly feminist writing in regards to the ‘beauty fantasy’ with fresh scholarship approximately new kinds of paintings, the ebook means that during this second of ubiquitous images, social media, and 360 measure surveillance, ladies are more and more required to be 'aesthetic entrepreneurs’, protecting a continuing kingdom of vigilance approximately their visual appeal. the gathering indicates that this paintings is not only at the floor of our bodies, yet calls for a metamorphosis of subjectivity itself, characterized by way of notions of private selection, risk-taking, self-management, and person accountability. The e-book contains analyses of on-line media, good looks provider paintings, woman genital plastic surgery, educational type, self-help literature and the seduction neighborhood, from quite a number international locations.
Discussing attractiveness politics, postfeminism, neoliberalism, labour and subjectivity, the ebook may be of curiosity to students and scholars with an curiosity in Gender, Media experiences, Cultural stories, Sociology, Social Psychology and administration Studies.
“This hugely attractive, shrewdpermanent, and wide-ranging assortment analyzes how, lower than the self-governing mandates of neoliberalism, the calls for that women and girls keep an eye on and regulate their our bodies and visual appeal have escalated to new, unforgiving degrees. a distinct energy of the publication is its emphasis at the upward push of ‘aesthetic labour’ as an international, transnational and ever-colonizing phenomenon that seeks to comb up girls of all races, a while and locales into its disciplinary grip. hugely recommended.”
-Susan J Douglas, University of Michigan, USA
the inherited accountability that continues to be women’s specific burden to manage.”
-Melissa Gregg, Intel company, USA
“This e-book incisively conceptualizes how neo-liberalist and postfeminist trends are ramping up pressures for glamour, aesthetic, model, and physique paintings within the common public. In a second while YouTube ‘makeup the way to’ movies obtain thousands of hits; what to put on and the way to put on it blogs clock large followings; and staying ‘on model’ is offered to us because the key to non-public and fiscal good fortune, ‘aesthetic entrepreneurship’ is sure to develop into a go-to idea for an individual trying to comprehend the profound shifts shaping hard work and existence within the 21st century.”
-Elizabeth Wissinger, City college of latest York, USA
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Additional resources for Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism
Fakeness’ of the LYB visual regime. Many of the companies adopting the iconography of ‘natural’, ‘real’ women and passing it off as ‘authentic’ use precisely the techniques that they claim to reject: make-up and Photoshop. 85). There has also been scepticism of the apparent diversity and democratisation of beauty on offer—what has been referred to as the ‘diversity paradox’ (Rodrigues 2012) or ‘a mediated ritual of rebellion’ (Kadir and Tidy 2011). As we noted elsewhere, Dove was exposed placing an advert in Craigslist searching for ‘flawless’ non-models for the next commercial.
There has been extensive research on beauty pageants examining their role as nationbuilding projects and considerable analysis of the global/globalising nature of the beauty industry and its role in valorising particular racialised femininities over others (Banet-Weiser, 1999; Leeds Craig, 2002). 3) argues that ‘physical attractiveness, whiteness and youthfulness have accrued capital just as darker skin color, hair texture, disability and aging have devalued feminine currency’. 145) understands this in relation to ‘racial capital’—a ‘resource drawn from the body that can be related to skin tone, facial features, body shape, etc’.
Shirley Tate’s work also complicates such readings of black women’s hair, showing how it has become inserted into debates about natural versus unnatural, good versus bad, and authentic versus inauthentic identity. She explores how black women negotiate a context shaped both by a ‘dominant white aesthetic’ and an ‘anti-racist aesthetic’ that contrastingly values dark skin and ‘natural’ hair (Tate 2007; Tate, this volume, Chap. 11). 42; see also Kobena Mercer’s (1990) work on the ‘burden of representation’).
Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism by Ana Sofia Elias, Rosalind Gill, Christina Scharff